12 Ways to Boost Your Website’s Ranking

When you search for something on the web, which websites do you visit? Typically, you will explore the first few websites that the search engine suggests, but it’s doubtful you will venture past the first page.   

The same goes for your business. When people search for services that your business provides, you want your business to appear as a top provider on the page. Furthermore, you want to make sure that your website is easy to use, because no one wants to engage with a “leading” company that has a clunky website. 

But how do you make sure your business is highly ranked?  

Well, we at Sobo IT have gathered 12 ways you can ensure that your business’s website is highly ranked by search engines and also engages your users. Read on to learn how! 

SEO, Content, & Code: How to Make Sure Your Business is Highly Ranked by Search Engines

  1. Create a Google Business Account 

    • When you have a Google Business Account, it lists all of your business’s information, including your address and Google Map location, contact information, your hours, website, description, pictures, and reviews. You’ll want to make sure that you fill out all the information when you create your Business account. You also must verify your account and make regular updates.  
  2. Create Evergreen Content 

    • Content marketing is a vital piece of your marketing strategy and it can dramatically improve your SEO (Search Engine Optimization). Content like blog posts, how-to guides, podcasts, and web pages offer more information for search engines to index, and, if done correctly, this content will set your business apart as a proven expert in your industry. This is one of the most important components when it comes to your site’s rankings, because Google ranks websites that have a high level of Expertise, Authority, and Trustworthiness (known in digital marketing circles by the acronym, E-A-T). How do you prove your business can “E-A-T?” Publish original, evergreen content. 
  3. Utilize SEO Keywords in Your Written Content 

    • Original content is vital to your site’s ranking, but what makes it truly shine are SEO keywords. These are the words that people put in the search engine to discover content. Now, this requires research to determine which SEO keywords will be most powerful for your business, but when you put relevant keywords throughout your website, your pages will ultimately rank higher and you will increase your organic web traffic.  
  4. Include All Forms of Media and Use Alt. Text 

    • Did you know search engines can’t read images? The technology hasn’t advanced enough for search engines to determine if the subject of your image or video is a house, a person, or a dog. So, how do images and videos of puppies come up when you search for German Shepherds? Alt. text (alternative text). Alt. Text is the information you provide about your image or video on the back end of your site, and it’s a powerful way to utilize your SEO keywords. Having a variety of images and videos on your website makes for a great UX (user experience), just be certain you tell the search engines what’s in them. 
  5. Use Hyperlinks 

    • Hyperlinks are also very helpful for your website ranking. Internal hyperlinks (hyperlinks that link to another page on your site) encourage traffic across pages on your site, improve your UX, and can be used to suggest relevant content for your users. Search engines favor internal links because they provide a roadmap of your website that they can use to determine your website’s overall structure. The better your website’s UX, the more search engines like it. External hyperlinks (links that direct users to other websites) are very helpful too, because they increase your credibility for both your users and search engines (as long as you link to credible sources).  
  6. Include the Proper HTML Header Tags 

    • We’ve all stumbled upon articles that are just a long stream of text, which are difficult to read. However, when the article is divided into sections with headings, it’s much more manageable. Remember what we said about search engines analyzing your website’s UX? That applies to the layout of the pages on your site, as well. Similar to the way internal links are a blueprint of your website, HTML tags provide a structure for each page that search engines can read. The trick is using H1, H2, and H3 heading tags. Pro Tip: Each page needs one H1 tag and two to three H2 tags.
  7. Make It Mobile-Friendly 

    • Did you know 60% of web searches are made on mobile devices? Your website may be optimized for desktops and perform well, but if your website is not mobile-friendly, you undermine your business’s credibility, miss out on a huge portion of your audience, and negatively impact your SEO. In fact, 52% of users are unlikely to engage with a company, if they have a bad experience on the company’s mobile website. Double check to ensure that your website looks great on a phone too!
  8. Optimize Your Website’s Speed 

    • No one likes a slow website. It’s debated whether your website’s load time has a significant impact on your SEO, but there’s no doubt that it affects your UX. If users don’t want to log on to your website due to a slow load time, they can have a negative perception of your business as well. So, make sure your web pages are literally “up to speed.” 
  9. Secure Your Site 

    • Security is important, but it’s especially important today. Users care about their privacy and want to make certain that their information is protected on the sites they use. Therefore, Google ranks sites more highly when they are highly secure. One of the ways you can prove that your site is secure to search engines and your audience is by purchasing an SSL certificate, which provides you with a more secure HTTPS URL scheme (instead of an HTTP URL scheme) 
  10. Maximize Your Website’s Code

    • While users look at your content, web crawlers (bots that view your website’s content on the back end) only care about your website’s code. This code includes HTML tags, meta descriptions, internal links, and more! If your code isn’t optimized for web crawlers or contains broken links, your ranking will be negatively impacted.
  11. Perform Regular Website Updates 

    • At the end of the day, search engines aren’t your primary audience—your users are. Updating your website regularly provides your users with a better experience and more impactful content. Furthermore, performing regular site updates allows you to fix any broken links, optimize your site according to search engine algorithm updates, and improve your site’s security—all of which benefits your users and ranks your business.  
  12. Promote Your Site on Social Media 

    • Today, social media platforms can be thought of as the new search engines. According to a study by Tech Crunch, approximately 40% of Gen Zs use Instagram or TikTok to get information, instead of Google. While SEO practices for social media platforms are different from those of traditional search engines, there is some overlap in what causes businesses to rank well. This includes ensuring your business information is readily available and that you make good use of content marketing and SEO keywords.   

Search engines rank your business according to a variety of factors, from SEO keywords, to website security, to how old your website is. While it takes time for your site to be highly ranked, you can begin implementing these methods for your business today.   

If you need assistance in improving your website’s security or strategizing the next steps for your website, book a call with us! 

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About The Author

Raejan Noh